Let me tell you a little story about Futura. Yes, the geometric sans-serif typeface designed by Paul Renner and released in 1927. You probably know it …
Stefano Boscutti
When I went to Internal Affairs, I learned so much about what was going on down there that I had no idea was happening. The first thing I found out is …
Stefano Boscutti
As we’re reminded every day, life may never go back to the way it was, so now is a rare opportunity for product people like you and I who are in the bu…
Stefano Boscutti
In Act One, we in the audience may be introduced to the Villain (think of Charnier in France preparing his heroin-smuggling operation or the Tripods be…
Stefano Boscutti
Act Two belongs to the Villain. The Villain can help define the Hero. Ideally, the Hero expands in terms of stature and quality as the Villain evolves …
Stefano Boscutti
Our social institutions are relics of the past. We must redesign and replace all of our institutions, and make this decade the most creative and genera…
Stefano Boscutti
Stay centered as the world spins madly around you. Know how to be still. Avoid distractions and stay fully present. Breathe into the moment. Your great…
Stefano Boscutti
We’re heading into a new future. We’re on a new path, a new way, a new road. A new road has direction. It carries us from an old life to a new one.
Stefano Boscutti
‘Innovation makes enemies of all those who prospered under the old regime, and only lukewarm support is forthcoming from those who would prosper under …
Stefano Boscutti
By 1925, the last wolf pack in Yellowstone National Park had been killed by park wardens as part of a policy to eliminate all predators. It seemed like…
Stefano Boscutti
Too often we take creativity for granted. We presume the creative process to be linear. We receive a brief. We determine a solution. We pursue it. We d…
Stefano Boscutti
Go against the grain, challenge conventional wisdom and embrace unpredictability. Don’t let your comfort zone limit your potentiality. Don’t be boxed i…
Stefano Boscutti